(r)evolution’s Brad White will be speaking at the AMA Atlanta November Signature Luncheon tomorrow, November 18^th with John Muehlbauer, Director of Product Management at IHG. They will be discussing how (r)evolution and IHG worked together to employ a “concept car” approach to product development for IHG.com. The concept car is a unique approach to innovation involving a process that can quickly create, test and commercialize different features of a potential new product or service. Come join us and learn more about the concept car method to innovation. You can find more information about the event and register to attend here.