Our own Brad White is serving on the Product Development and Management Association (PDMA) Conference Committee, helping to explore the leading edge of innovation. For a brief video overview of the PDMA Global Conference October 16-20 in Orlando, FL, click here. If you are interested in attending, you can register here with the following discount code:
CM10GC
(r)evolution is thrilled to welcome Steve Jones as a Principal. Steve is the former CMO of The Coca-Cola Company where he reported to the Chairman and oversaw one of the world’s most loved and recognized beverage brands. There he focused on creating growth by diversifying the product portfolio through aggressive new organic product development and acquisitions.
Steve has held many roles, both in the public and private sector, over his successful career. Early in his career, Steve managed some high growth brands, including Huggies diapers and Kleenex paper products at Kimberly-Clark. He then spent eighteen years at The Coca-Cola Company in various roles, including, Sr. Brand Manager of Diet Coke, Marketing Director of Coca-Cola Great Britain, Region Manager, President of Coca-Cola Japan, CEO of The Minute Maid Company and Chief Marketing Officer.
In addition to his marketing and business operator background, Steve brings diverse experiences with private equity deals and several small/midsize business endeavors in the past seven years. He served as CEO of Ace Bakery, a private $20 million gourmet bakery and, most recently, as CEO of Jones Soda Co., leading the turnaround of the struggling new age beverage company.
Now at (r)evolution, Steve hopes to push our thinking and further refine our practice areas to be even more relevant to the evolving business landscape. He will also help provide our clients with a new perspective on approaching growth creation and provide a range of expertise that can help us to deliver better and more actionable strategies. With his senior strategic leadership skills, diverse global experiences and recent entrepreneurial activities, Steve will help us grow stronger, smarter and more focused in order to continue our role as thought leaders in growth creation and to provide the highest quality solutions for our clients.
We welcome everyone to connect or reconnect with Steve directly. Alternatively, a member of our team will be happy to make an introduction.
The Front End of Innovation conference is coming up May 18-20. (r)evolution principal Brad White will be speaking. To stay on top of all the latest happenings before the conference, make sure you check them out:
Join us for an evening of food, drink, and engaging conversation about becoming your customers’ habit, not just their choice. We will be introducing our partnership with Dr. Neale Martin, celebrated author of Habit. Dr. Martin will be discussing his breakthrough approach to marketing that uses a consumer habit lens to give companies a competitive advantage and increase customer loyalty.
When: March 24th from 5:00 pm to 6:30 pm
Where: (r)evolution office
3340 Peachtree Rd. Suite 1452
Atlanta, GA 30308
Refreshments and hors d’oeuvres will be served
Please RSVP to Erica Connelly, econnelly [at] revcompany.com
For more information check out the Rehab website.
Our own Brad White will be speaking at the 7th annual Front End of Innovation conference in Boston, MA. The conference is sponsored by the Product Development and Management Association (PDMA) and the Institute for International Research (IIR) and will be held from May 18-20, 2009.
Brad will be speaking the afternoon of May 18. Click here to register or visit the website for more information. Hope to see some of you there!
We have recently posted some new thought pieces to the Knowledge section of our website. The articles include: Winning over the Global Teen Market, Grounding the Front End of Innovation in Business Strategy, and a perspective on the trends affecting the health and wellness market. Be sure to check them out and let us know what you think!
(r)evolution’s Brad White will be speaking at the AMA Atlanta November Signature Luncheon tomorrow, November 18th with John Muehlbauer, Director of Product Management at IHG. They will be discussing how (r)evolution and IHG worked together to employ a “concept car” approach to product development for IHG.com. The concept car is a unique approach to innovation involving a process that can quickly create, test and commercialize different features of a potential new product or service. Come join us and learn more about the concept car method to innovation. You can find more information about the event and register to attend here.
