Our own Brad White will be speaking at the 7th annual Front End of Innovation conference in Boston, MA. The conference is sponsored by the Product Development and Management Association (PDMA) and the Institute for International Research (IIR) and will be held from May 18-20, 2009.

Brad will be speaking the afternoon of May 18. Click here to register or visit the website for more information. Hope to see some of you there!

We have recently posted some new thought pieces to the Knowledge section of our website. The articles include: Winning over the Global Teen Market, Grounding the Front End of Innovation in Business Strategy, and a perspective on the trends affecting the health and wellness market. Be sure to check them out and let us know what you think!

(r)evolution’s Brad White will be speaking at the AMA Atlanta November Signature Luncheon tomorrow, November 18^th with John Muehlbauer, Director of Product Management at IHG. They will be discussing how (r)evolution and IHG worked together to employ a “concept car” approach to product development for IHG.com. The concept car is a unique approach to innovation involving a process that can quickly create, test and commercialize different features of a potential new product or service. Come join us and learn more about the concept car method to innovation. You can find more information about the event and register to attend here.