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	<description>(r)evolution blog</description>
	<pubDate>Thu, 17 May 2012 14:13:42 +0000</pubDate>
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		<title>Magic or Mystery? 6 Ways to Unlock Your Best Ideas</title>
		<link>http://revcompany.com/blog/2012/05/09/magic-or-mystery-6-ways-to-unlock-your-best-ideas/</link>
		<comments>http://revcompany.com/blog/2012/05/09/magic-or-mystery-6-ways-to-unlock-your-best-ideas/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:49:26 +0000</pubDate>
		<dc:creator>Jessica Wilkerson</dc:creator>
		
		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=226</guid>
		<description><![CDATA[While great ideas can happen anywhere at any time – in the shower, while observing the consumer, while on a vacation - bringing a little science to the art of imagination can help ensure success in any planned ideation gathering.  Over the years, we at (r)evolution have learned how to tap into such creativity – [...]]]></description>
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		<title>An Unlike-ly Positioning</title>
		<link>http://revcompany.com/blog/2012/04/11/an-unlike-ly-positioning/</link>
		<comments>http://revcompany.com/blog/2012/04/11/an-unlike-ly-positioning/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 03:38:35 +0000</pubDate>
		<dc:creator>Brad White</dc:creator>
		
		<category><![CDATA[Marketing Revelations]]></category>

		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=222</guid>
		<description><![CDATA[
I was recently reminded of a powerful tool for positioning: the “unlike” statement. A TV spot for Pradaxa, an anticoagulant drug, deliberately highlights that it reduces stroke risk and unlike Warfarin, “there’s no need for those regular blood tests.” This a niche example of direct competitive differentiation, but others, like Southwest Airlines’ crusade against bag [...]]]></description>
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		<title>Brad White: (r)evolution&#8217;s very own &#8216;Great Mind&#8217;</title>
		<link>http://revcompany.com/blog/2012/03/09/brad-white-revolutions-very-own-great-mind/</link>
		<comments>http://revcompany.com/blog/2012/03/09/brad-white-revolutions-very-own-great-mind/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 20:45:46 +0000</pubDate>
		<dc:creator>Jesse Grossman</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=220</guid>
		<description><![CDATA[We&#8217;re proud to announce that one of (r)evolution&#8217;s Managing Principals, Brad White, was nominated for the 2012 ARF Great Mind Awards. The ARF Great Mind Awards recognize and celebrate individuals who contribute to the excellence and advancement of advertising research across several categories. Winners will be announced on March 28th in NYC.
You can find out more [...]]]></description>
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		<title>What&#8217;s Hidden in Your Plain Sight?</title>
		<link>http://revcompany.com/blog/2012/02/16/whats-hidden-in-your-plain-sight/</link>
		<comments>http://revcompany.com/blog/2012/02/16/whats-hidden-in-your-plain-sight/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:38:56 +0000</pubDate>
		<dc:creator>Brad White</dc:creator>
		
		<category><![CDATA[Marketing Revelations]]></category>

		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=214</guid>
		<description><![CDATA[
 
 

Frank Deford, a syndicated sports writer, recently wrote a column about Jeremy Lin: Looking For Lin In All The Wrong Places. I know what you’re thinking. What can we in business learn from a sports writer? A lot, it turns out. Deford highlighted an issue that is just a pervasive in sports as [...]]]></description>
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		<item>
		<title>For What Purpose Are You Here?</title>
		<link>http://revcompany.com/blog/2011/12/09/for-what-purpose-are-you-here/</link>
		<comments>http://revcompany.com/blog/2011/12/09/for-what-purpose-are-you-here/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 15:44:55 +0000</pubDate>
		<dc:creator>Jessica Wilkerson</dc:creator>
		
		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=208</guid>
		<description><![CDATA[   
By Jessica Wilkerson
People Are No Longer Buying Products or Services……they choose a company. With a plethora of product choices, it has become far too difficult and time-consuming to attempt to evaluate each offering. It is much easier now to determine if the company you’re buying from shares your values and is likely [...]]]></description>
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		<title>A Superhero Approach to Branding</title>
		<link>http://revcompany.com/blog/2011/12/09/a-superhero-approach-to-branding/</link>
		<comments>http://revcompany.com/blog/2011/12/09/a-superhero-approach-to-branding/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 15:04:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=198</guid>
		<description><![CDATA[ 
 
By Michael Hartley
Marketers have longed championed the cause of branding, especially in the B2C space, citing such benefits as product memorability, familiarity, brand loyalty, and lower product marketing costs. But beyond these quantifiable costs, brands are also a reflection of the company’s spirit, goals, and position in the marketplace. One useful tool in [...]]]></description>
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		<title>The Coca-Cola White Can - CSR That Works</title>
		<link>http://revcompany.com/blog/2011/11/18/the-coca-cola-white-can-csr-that-works/</link>
		<comments>http://revcompany.com/blog/2011/11/18/the-coca-cola-white-can-csr-that-works/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 19:03:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=196</guid>
		<description><![CDATA[By Danny Chapman
Coca-Cola, the world’s largest beverage company, began changing its Coca-Cola product cans and bottle tops from iconic red to snow white as they raise awareness for the habitats of the polar bears they’ve so long featured in their holiday advertising. The design will make its way on to over 1.4 billion cans and [...]]]></description>
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		<title>Special Offer for PDMA Conference 2011</title>
		<link>http://revcompany.com/blog/2011/09/27/special-offer-for-pdma-conference-2011/</link>
		<comments>http://revcompany.com/blog/2011/09/27/special-offer-for-pdma-conference-2011/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 17:43:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=193</guid>
		<description><![CDATA[Managing Principal Brad White is serving as a Conference Chair for the 2011 PDMA Annual Product Innovation Management Conference &#60;http://conference.pdma.org/&#62; . This year’s conference is being held in Phoenix, AZ from October 29-November 2. Clients and friends of (r)evolution can use the registration code “CM11GC” for a 20% discount to the registration fee. We hope [...]]]></description>
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		<title>Netflix &#038; Qwikster: Separation Anxiety</title>
		<link>http://revcompany.com/blog/2011/09/22/netflix-qwikster-separation-anxiety/</link>
		<comments>http://revcompany.com/blog/2011/09/22/netflix-qwikster-separation-anxiety/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 18:42:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=191</guid>
		<description><![CDATA[

By Danny Chapman
Netflix announced Monday that it will be splitting its operations into two distinct companies. Netflix will focus on streaming content, and Qwikster will focus solely on DVD delivery. While many, including Wall Street, appeared to react negatively to this decision, CEO Reed Hastings defended his decision by explaining Netflix’s attempt to stay ahead [...]]]></description>
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		<item>
		<title>Love What You Do: How Trusted Relationships lead to positive career well-being</title>
		<link>http://revcompany.com/blog/2011/08/12/love-what-you-do-how-trusted-relationships-lead-to-positive-career-well-being/</link>
		<comments>http://revcompany.com/blog/2011/08/12/love-what-you-do-how-trusted-relationships-lead-to-positive-career-well-being/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 22:34:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://revcompany.com/blog/?p=186</guid>
		<description><![CDATA[  
Only 20% of Americans can say they strongly enjoy their jobs. This creates nearly 40 hours or more per week of dislike, boredom, or just plain hate for a large majority of Americans. . 
Career well-being is an essential part of a healthy and enjoyable life. People with high career well-being wake up [...]]]></description>
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