New Articles in Knowledge Section
December 2nd, 2008
We have recently posted some new thought pieces to the Knowledge section of our website. The articles include: Winning over the Global Teen Market, Grounding the Front End of Innovation in Business Strategy, and a perspective on the trends affecting the health and wellness market. Be sure to check them out and let us know what you think!
Presentation at AMA Event
November 17th, 2008
(r)evolution’s Brad White will be speaking at the AMA Atlanta November Signature Luncheon tomorrow, November 18th with John Muehlbauer, Director of Product Management at IHG. They will be discussing how (r)evolution and IHG worked together to employ a “concept car” approach to product development for IHG.com. The concept car is a unique approach to innovation involving a process that can quickly create, test and commercialize different features of a potential new product or service. Come join us and learn more about the concept car method to innovation. You can find more information about the event and register to attend here.
