Developing an Innovation-based Culture in CPG

A billion-dollar consumer brand without roots in traditional consumer packaged goods based innovation on technical advancements and the need for “news” in the marketplace rather than insight into consumer needs. After creating an innovation organization, the client adopted the (r)evolution innovation process. (r)evolution helped the client build the function, develop the tools, and run through the first innovation cycle. What resulted were 750 discrete product, packaging, design, distribution, and communication ideas. Several concepts were subsequently validated and are scheduled to launch in the years to come.